Blogging has become a very popular way for anyone to write about their passion, interests, or anything under the sun. For many, it may just be a pastime or hobby. However, did you know that for some, it can act as a steady source of income? If you also want to do the same, learn how to start a blog website and earn a steady profit by blogging.
Starting your own blog can be very daunting at first, with over four million blog posts published daily. The tips listed here can help you choose the right niche, generate traffic, and monetize your site in the fastest and easiest way.
1. Choosing Your Blog’s Niche
As they say, if you try to cater to everyone, your message won’t speak to anyone.
Choosing your blog’s niche is important to capture a specific audience. A common choice for a niche is what you are passionate about. Some also choose their interests, experiences and skills. However, there are two problems with these: 1.) monetization was not the first priority and 2.) probable lack of market for the chosen niche. These problems are the common reasons why 95% of all bloggers fail, they only do it because of their passion, but they do not really know how to make a blog site and turn it into a business.
In choosing your blog’s niche with monetization and turning it into a profitable business as your number one priorities, these are the things that you should consider:
- Audience Revenue Potential – in starting and writing a good blog, you should first answer the questions: “Who is my audience and what pain point am I trying to solve? Once you have answered these questions, you will need to then understand your audience’s pain points deeply so that you can tailor-fit your blog to meet their needs.
A great way to boost your blog’s potential earnings by up to 100x is by adding a B2B component to it. In doing this, you shift part of your audience from individuals to businesses. This is because, quite simply, businesses have more money and will be willing to pay you much more if they find value in what you are offering.
- Your Professional Leverage – once you have chosen a lucrative audience to provide value to, the next step is to determine your strategic advantages over your competition. The success of writing a good blog is determined by the total number of your following. And to build this, you will need to use and leverage your connections, professional experience and everything at your disposal. This also includes performing a lot of outreach to make new connections. You can target people that are connected on authoritative sites in your niche to get relevant, high Domain Authority (DA) backlinks.
- Keyword Research – The most important step in choosing your blog’s niche is keyword research. Keyword research is simply asking the question: are people searching for the things that you want to write about?
OUR TOP PICKS – Keyword research tools
- Moz Keyword Explorer
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- Google Trends
- Google Keyword Planner
Along with keyword research, you will also have to be an expert in Search Engine Optimization (SEO) so that your blog can rank on Google. There are currently 63,000 search queries on Google every second, which creates organic traffic. This is more valuable than traffic from advertisements because people already have an interest in what they are looking for.
Fortunately for you, there are lots of SEO tools available online that you can use to understand all of Google’s search data. A couple of these tools are SEMRush and Ahrefs. With these tools, you will be able to view and analyze individual keyword metrics, including:
- Monthly search volume – total amount of searches with a word for a given month.
- Keyword difficulty – how difficult is it to rank for a keyword based on the competition.
- Average cost per click – how much a keyword is worth if you were to create a PPC ad for it and pay for the click. This is basically an indicator of the keyword’s value.
The two types of keywords that you can best target when it comes to SEO are: super high-volume/high competition and medium volume/low competition keywords.
2. Write Down Your Blog’s Goals
“A goal without a plan is just a wish.” This is also true in writing a good blog. After choosing your niche, your next step is to keep track of everything. The most important categories of things to write down are:
- Your Blog’s Goals – you should write down SMART goals – Specific, Measurable, Attainable, Relevant and Timely.
- Your Blog’s Profile – these are all of your random ideas and unique selling points to hone in on your message over time. These may include:
- Your unique value proposition
- Your blog’s headline and sub-headline
- What is the problem you solve?
- Your blog’s “elevator pitch” – in 1-2 sentences, how would you easily explain your blog to a stranger?
- Your ideal customer personas
- What are the main categories for your blog?
- Future content ideas with target keywords and search volume
3. Pick a Domain Name
In picking a domain name, it is common to choose a super specific domain name. However, it is more advisable to choose a domain name that is broad enough to allow you to pivot if necessary. It is common for bloggers to lose passion for their niche or run out of things to write about. If this happens and you already have a very specific domain name, you will be stuck. With a less specific or broader domain name, however, you will be able to expand your content to maintain your blog’s consistency.
How to make a blog site?
You will also need to consider these things when choosing a domain name:
- The price of the domain – this should cost you around $10 per year.
- Whether having your personal name as your domain name is better – domain names that are just the owner’s name are much more flexible than when you have chosen a domain name based on your niche. This gives you flexibility and complete control about the topics that you would want to write about and publish on your blog.
- Domain extensions – some examples of domain extensions are: .com, .us, .guru, .com, and many more. Different domain extensions can mean different things. However, .com is the top-level domain that’s more inclusive and mostly favored by Google and other search engines.
Generally, when choosing a domain name, you want something that is as simple as possible. This allows it to be easily remembered and easy to spell and type. Numbers and hyphens are mostly avoided as it can add confusion. If you still need help, there are domain name generators available online that you can use.
OUR TOP PICKS for Domain Names researcher:
4. Choose A Web Hosting
A web hosting company is simply a server that stores information on your website and makes it available to your audience. This is also an important step that is quite often overlooked. An excellent hosting platform can offer you lots of tools that will be able to significantly help you in creating your blog, along with writing a good blog, available on the internet without any issues in speed and interruption.
OUR TOP PICKS Hosting Provider
5. Create Content for Your Blog
After you how to make a blog site, it is time for the most exciting part: creating content. In creating content, it is very important to keep in mind your target audience, their pain points and what they would want to read. Great content will not only attract people to read it, but converts them to loyal followers of your blog.
You can start by first coming up with a set of topics for writing a good blog post and a schedule and target dates when you would want them to be published. In blogging, consistency is key and it is very important to be able to produce content at regular intervals.
In writing a good blog and formatting your blog, you will have to remember that blog posts that have audio, video, photos, and other types of visual content, along with textual content, perform the best. The internet users of today have very short attention spans and if you fail to immediately capture their attention with your blog after they go to it, you may lose them.
A good way in coming up with the right topic to write about in your blog is by putting yourself in your audience’s shoes and asking yourself these questions:
- What content would you find to be exciting?
- What are your common challenges and how would a blog help you with them?
- How would you describe yourself, and your passion, interests and skills?
- What do you love most about your niche?
- What do you hate most about your niche?
Answering these questions can significantly help you in changing your perspective in blogging from being focused on your self and your niche to being audience-centric. This will give your readers the impression of being genuinely concerned for them and really wanting to help them, which can more easily make them your loyal audience.
One pitfall that bloggers usually fall into is being too commercially-focused. Everyone hates advertisements, especially if there are too many of them and they infringe too much on your audience’s reading experience. It gives the exact opposite effect of being audience-centric. Your audience will hate your blog and drive them away.
In formatting your blog, these are very quick and easy tips to make it look better and be more SEO-friendly at the same time:
- Leave out substantial white space to make it easy on your audience’s eyes.
- Add bullet points to help readers skim down the blog without missing anything critical. Most of your audience will skim down your blog first before reading it and having large blocks of text can make them turned off and click away.
- Use proper H2, H3, H4 headings
- Double-check for typos and grammatical errors
OUR TOP PICKS Website Builders
- Thrive Architect
OUR TOP PICKS Theme Builders
- Divi Theme
We will go deeper into the analysis on how to start a blog website and make money with it in some other articles.