How to Find Your Blog Target Audience [Ultimate Guide]

[Updated 21.12.2020]

Why are you making the common mistake that causes 99% of recent bloggers to stop running a blog of their first year? In that case, don’t be scared. You’re not alone.

I’m speaking about writing blog posts without figuring out who your real blog target audience is.

Fortunately, finding and defining your blog audience isn’t as hard as you could imagine. You’ll save a lot of time when knowing precisely who your audience is and what they want from you.

Read below the quick steps to understand your blog’s target audience. I’ll share with you later several blog suggestions that made my life more comfortable in the past when wondering why I was not getting traffic, too high bounce rates, etc. It is better to create less but high-quality posts related to what your readers are looking for.

What’s a Blog target audience?

Let’s begin with the fundamentals. Your blog’s target market is the group of readers to whom you might be of help the most.

They’re the people who will most likely enjoy reading and sharing your articles.

In the end, no matter what you do with your blog, it’s better to keep your target market in mind all along. Let’s take a look at the reasons why.

Why is your Blog target audience so important?

Once you’re getting started with blogging, make sure you use your time and money properly. Do not make stupid investments in things you might not use later (like I did).

One of the best ways to check your results is to know perfectly to who you are writing for and appreciated are your articles, you have several metrics like traffic, bounce rate, time on page, pages per visit, page views, etc. Use Google Analytics when you start and install the Google Search Console correctly.

So, do you know who is coming to your blog now?

If not, we’ll take a look at how you’ll find your audience in a minute.

However, let’s think about some of the numerous perks of knowing who your blog target audience is.


Perk #1: It makes it easier to create better content

And I mean WAY BETTER content material!

Here’s why:

Once you succeed in reaching your specific target, you’ve got a better idea about what they want and need. Your blog posts should give then the rights solutions to the questions and issues they are dealing with.


Perk #2: They will come back

Ideally, you want to make your readers coming back to visit your blog. You need them to know your fresh new content and to read your latest blog posts from time to time.

When your readers feel that you know them and know what they like, they will enjoy your content, and as a result, they will give value to your posts.

So long as you keep regularity and concentrate on publishing quality content to your readers, they’ll come back. Little by little, your faithful audience will help you to generate an excellent turnover of readers.


Perk #3: They help you to grow to be profitable

When you know your blog target audience, not only you will have a good turnover of readers, but you’ll also see them sharing your content on quality websites that they read as well.

When your readers see value in your blog, they’re ready to share it with others, commenting on your articles, you’ll see more and more site visitors to your blog. Hence more profit.


Perk #4: They help you to understand your blog niche

Once you’ve established a footprint in your blog domain of expertise, you’ll begin to more interaction with your readers. They’ll drop feedback in your blog posts and send you messages on social networks, as an example.

No matter what discussion you have with them, make sure to notes at their suggestions and feedback.

Understand what they’re looking for and check if they need help from you.


Perk #5: They help you to create better content

In case your goal is to generate an income running a blog, you might want to think about creating unique quality content for your readers, especially for the ones starting out running a blog. Remember that your audience will grow and they will become potential visitors in the future.

Once more, be sure you interact actively with them. Find out how to make your readers’ life easier. Collect each suggestion you see or receive and listen to the questions they ask you.

Then, when it’s time to create your first article, put all these suggestions together in your hear and start to answer them one by one in your fresh new article!


Perk #6: They are ready to buy from you

In the end, all of those little discussions you’ve had along with your readers will help you to build a relationship with them.

So, as soon as your article or product is ready to be launched, you already have a bunch of potential consumers visiting your blog. They know who you are and that you are here to help them out.

Thus, the extra work you did with them, answering their questions, giving them answers, you pay off at the end, and when you launch a product of your own, they will be here to buy it from you as they trust you.

The longer they’ve been following your blog, the more faith they have in your content material. They know your articles are top-notch high quality, and they will usually see your product to be nothing lower than high quality and worth to buy, right?


Why understanding your blog niche isn’t enough?

Alright, so understand who is your audience has its perks.

However, do you want to know who they are?

Isn’t it enough to choose a profitable blogging niche and let your readers knowing you?

Hum, not precisely: Almost every single niche has serious competitors and multiple audiences and demographics, depends on many criteria and can have different needs.

Understanding your blog audience goes one step further. Understanding your audience means being able to answer their desires and wishes. Because you’re only focusing on a tiny group of readers, you’ll be able to produce extra valuable content material for them.

It’s pure arithmetic. Simply take into consideration writing your blog for a single person. You’d know precisely what he wishes to read and what he is looking for. You would answer his questions by giving him a direct solution to his problems in your posts, and this person will love it.

And that’s the goal to understand your audience. You want to understand what one single person wants, who represents all of your readers. Let’s see how you can do that.


Tips on how to understand your blog audience?

When you’ve chosen your blog niche, it’s time to look at your audience.

Now, this will take you a little bit more than you think. Also, your audience might end up completely different from what you would possibly imagine.

So, where should you start to search who your exact target is?

First, be sure you understand your blog niche.

Ask yourself: How will I be helping people with my blog? 

When you have the answer, it’s time to look at the websites your target is reading and following in your niche and what they are talking about.


Let’s take a look at a couple of useful tools you should use to find your audience:


1: Quora

Quora is my go-to place for checking what questions people are asking in my niche. This platform relies on questions and answers, you’ll find tons of useful insights right here.

Simply do a couple of searches with some questions on crucial subjects in your niche. Then, use the “Related questions” to the right as well, to extend the topics.

How to find your blog target audience - Using Quora to find blogging ideas in your blog niche


2: Dialogue boards

Boards are useful for you as a blogger in some ways, to understand your target blog target audience. People use boards when they are looking for help, and they share valuable content with others.

Visiting boards might even be sufficient so that you can find out who you wish to blog for and to understand what kind of questions they ask.

Additionally, you should use boards to find keywords in your niche to be used.


3: Google search

Google search is among the fastest methods to find your audience.

Simply keep in mind to search for people that are in your audience (demographics, languages, countries, etc.), not for the details about your search queries itself.

You can start with a broad search in your niche with a question mark. Then, you’ll be able to dig deeper by refining your search step by step.

Are you able to see a couple of questions on Quora and different dialogue boards within the search results?


4: Fb groups

Although Fb isn’t shiny as it used to be because of its age, it’s however, a massive platform for finding out what people are looking for in your niche.

Search for public groups and discussions about your niche and the topics you can write about. See what sort of content people are sharing with photos, articles, and movies.

Pay close attention to the questions you read and the answers people get.


5: Pinterest key phrases

Pinterest has rapidly grown to one of the best platforms for getting free organic traffic. Not only is it a reliable platform to look for new readers, but also a fantastic place to search for keywords and topics for your blog.

Pinterest is a display search engine, so you should use it, and it is very friendly with Google search. Let’s see how one can simply find relevant keywords on Pinterest:

Once you begin typing a search in Pinterest, you see a lot of suggested keywords to go along with your question:

How to find your blog target audience - Pinterest keywords for blog post ideas and topics

And while you hit Enter to go looking, you’ll see much more associated keywords to use up:

How to find your blog target audience - Finding popular and related Pinterest keywords for blog post ideas and topics

Use these keywords to check out what people are looking for in your niche. These keywords will ensure you t your website from Pinterest when you start sharing your content there.


6: Different blogs

This can be a controversial way of finding out your blog target audience as what you can see as comments in many blogs are generated automatically.

What I’m saying is that you just don’t need to reinvent the wheel. Simply collect some details about your competitors and find out what posts are performing the best for them.

You can do this through the use of BuzzSumo. It’s a paid tool. However, you get a couple of queries every single day free of charge.


7: Analyzer websites and apps

Using websites analyzing tools and apps helps you find out which topics people are looking for, pageviews, best keywords, and performing articles for any website. I use SEMRush as my #1 tool to do that.

In case your blog is about traveling, make sure to check TripAdvisor. For companies in your niche, try reviews on Yelp and Google, for instance.


Tips on how to create your niche buyer persona?

Once you’ve gathered enough details about the places your blog target audience visit and what they need, it’s time to create your “buyer persona”.

Don’t fear those that are not planning to promote something in your blog for now.

So, what’s a buyer persona then?

It’s the stereotype of your best reader.

This will help you to create the best content material (and products) to match entirely with what they’re in search of.


What to do first:

Consider your buyer persona as a real one that you would like to help along with your blog posts:

Write it down in a word document and start to write.

  • Age
  • Gender
  • Location
  • Occupation
  • Schooling stage
  • Revenue stage
  • Marital standing
  • Persona and habits
  • Pursuits and hobbies

Their online habits:

  • The websites they visit online?
  • Which social networks do they use?
  • How many hours do they spend online every day?

Everything you “know” about your blog target audience or persona will help you to master your niche.


Tips on how to use your buyer persona when running a blog?

OK, so now your persona, fantastic!

The next step is time to put it in action. It is essential to check your persona every time you are about to publish new content.

Once you start a blog and create content, do it with your goal persona in mind.

Don’t make a mistake 99% of bloggers make by not thinking about their target audience needs.


Use the small things you gathered about your readers in each step of the creation of your content.

Bonus ideas: Tips on how to discover your Blog target audience in 2021?

What you want to remember is that: your target market might already be studying your blog.

However, right here’s the issue:

They aren’t getting as much value from your articles as they may. They combine with different bloggers, and all of them feel like your content material is OK. However, you’re not giving to any of them the complete picture.

What is best to do:

Don’t be afraid to narrow down your blog target audience to a tiny group of readers. This may help you to create extra related content, for “vip” site visitors to your blog, and set up a firm foot in your blog niche in the long term.

Once you’re finished finding out your audience, it’s time to start planning your blog posts and content!


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